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Nordace

Sponsored · Exhibit 01 · Universe Travel Experts

Matching pieces, planned by travel experts.

Siena Pro 15 Universe comes from a brand home to coordinated and perfectly matching bundles, created by travel experts with over 50 years of travel experience combined. The pieces are made to go together, not to sit in one box.

Choose the trip. The set is already planned.

Travel experts built this set

Over 50 years

of travel experience, combined

NORDACE.COM

Matching sets, planned for travel

Shop The Set

Format: Product hero
Persona: Frequent trip planners who want one matched set
Reason to buy: Planned by travel experts
Funnel stage: Top of funnel
Product: Siena Pro 15 Universe
Lands on: Landing page

Why it should work. Opens with the one credential only Nordace bundles carry, the combined travel experience behind them.

Tests. Whether expertise behind a bundle beats a feature claim at the top of the funnel.

Nordace

Sponsored · Exhibit 02 · Hobo City Price Drop

Hands free for the whole city day.

The Siena Hobo City Set is $119.99, down from $159.97. It is rated 5.00 out of 5 based on 8 customer ratings, a small number and a perfect one. Crossbody carry for the city, in a set rather than a single bag.

Hands free, from morning to last train.

Now $119.99

Now $119.99, was $159.97

Was $159.97

NORDACE.COM

Hobo City Set, now $119.99

Shop Now

Format: Offer on product photo
Persona: City commuters who want a crossbody set
Reason to buy: Rated by customers
Funnel stage: Middle of funnel
Product: Siena Hobo City Set
Lands on: Landing page

Why it should work. A real price drop plus a perfect rating gives a reason to click without any hype.

Tests. Price-plus-rating against price alone on a crossbody set.

Nordace

Sponsored · Exhibit 03 · Two Bundles Most Pick

Most Nordace travelers pick one of two bundles.

Over 70% of Nordace travelers prefer two bundles, and the Siena Pro 15 Traveler Set is one of them. Read the card, see the set, then decide if your next trip fits it. It is rated 4.50 out of 5 across 6 reviews.

Start where most travelers start.

Over 70% pick one of two bundles

Siena Pro 15 Traveler Set

Over 70% of Nordace travelers prefer two bundles
This is one of them
Rated 4.50 out of 5, 6 reviews

NORDACE.COM

One of the two bundles most prefer

See The Set

Format: Menu-card split, product photo
Persona: First-time buyers who want the safe pick
Reason to buy: Two favorite bundles
Funnel stage: Middle of funnel
Product: Siena Pro 15 Traveler Set
Lands on: Landing page

Why it should work. Social proof from the brand's own preference figure lowers the risk of choosing among many sets.

Tests. Whether a popularity claim moves first-time buyers more than a rating.

Nordace

Sponsored · Exhibit 04 · Backpack Organized Inside

Open it and everything has a place.

Nordace Siena Pro Backpack 15 has a smartly organized interior, clever features and a stylish design, made for work, travel and more. Four things to check before you decide, numbered so you can scan them in a second.

Monday meeting, Friday flight, same bag.

Open it. Everything has a place.

1Smartly organized interior
2Clever features
3Stylish design
4Ideal for work, travel, and more

NORDACE.COM

The Siena Pro 15 Backpack

Shop Backpack

Format: Product photo, ingredient chips
Persona: Office-to-airport commuters who carry a lot
Reason to buy: Organized interior
Funnel stage: Middle of funnel
Product: Siena Pro 15 Backpack
Lands on: Landing page

Why it should work. The backpack's own description already reads as four scannable reasons.

Tests. Numbered chips against a plain hero shot for the same product.

Nordace

Sponsored · Exhibit 05 · Three Sets Collage

Three sets, three kinds of trip.

Three sets, three kinds of trip: Laval, Matteus, Siena Pro Tote Traveler. Not sure which one is yours? Sign up for 10% OFF your first order, insider offers, and secret sales delivered to your inbox. Pick after the discount lands.

Join first, then choose your set.

Laval Travel Set

Matteus Weekender Set

Siena Pro Tote Traveler Set

Three sets. Pick your trip.

NORDACE.COM

10% OFF your first order

Format: Three-photo collage
Persona: Undecided shoppers comparing three travel sets
Reason to buy: First order discount
Funnel stage: Bottom of funnel
Product: Matteus Weekender Set
Lands on: Landing page

Why it should work. Hesitant shoppers get a small push at the point of comparison.

Tests. Sign-up incentive against product-led closing for undecided buyers.

Nordace

Sponsored · Exhibit 06 · Commute Matched Set

Your commute bag, already matched.

The Siena Pro Daily Commute Set is a coordinated bundle for versatile commuting needs. Buy the bundle and you save 23%, with a sleek, coordinated ensemble instead of pieces that were never meant to match.

Buy the set. Save 23%.

Claim to confirm with brand: Confirm the 23% saving applies to this set

Save 23% with the bundle

Commute in one matching set

NORDACE.COM

Commute set, matched

Shop The Set

Format: Full-bleed photo
Persona: Daily commuters tired of mismatched bags
Reason to buy: Bundle saving
Funnel stage: Top of funnel
Product: Siena Pro Daily Commute Set
Lands on: Landing page

Why it should work. One concrete saving, tied to one everyday use.

Tests. Commute use case against travel use case on the same bundle logic.

Nordace

Sponsored · Exhibit 07 · Premium Set Offer

Skip the bag-by-bag shopping.

The Siena Pro 15 Premium Set is $209.99, down from $364.93. It is a matched bundle, one purchase instead of piecing a trip together bag by bag. Free shipping from $99.00 covers it.

One set, ready to pack.

Now $209.99

A full set for $209.99

Was $364.93

NORDACE.COM

Premium Set, now $209.99

Get The Set

Format: Offer on product photo
Persona: Trip planners who want everything in one purchase
Reason to buy: Bundle saving
Funnel stage: Bottom of funnel
Product: Siena Pro 15 Premium Set
Lands on: Landing page

Why it should work. The gap between old and current price is the strongest real offer in the catalog.

Tests. Premium bundle price message against a smaller set at the bottom of the funnel.

Nordace

Sponsored · Native 01 · Packing Cube Notes

Notes app, before the airport.

My list for the trip: packing cubes, because they can save as much as 50% of space. A wash pouch to keep toiletries spill-free. A pen for the customs form. The Nordace Siena Compression Packing Cube covers the first line.

Cubes first. Everything else fits around them.

Notes

My packing list, no stress

Packing cubes: save as much as 50% of space
Wash pouch: toiletries spill-free
Pen for the customs form
Universal adapter for the outlets

NORDACE.COM

Packing cubes, first on the list

Shop Cubes

Format: Notes app over product photo
Persona: Travelers who pack the night before
Reason to buy: Packing cubes save space
Funnel stage: Top of funnel
Product: Nordace Siena Compression Packing Cube
Lands on: Landing page

Why it should work. A list in the traveler's voice shows the cube as a natural first line.

Tests. Native notes format against a product shot for the cube.

Nordace

Sponsored · Native 02 · Which Set Chat

A friend asks which travel set to buy.

When a friend asks which travel set to buy, this is the answer we hope you send: the Siena Pro Tote Traveler Set, rated 4.83 out of 5 across 12 reviews. Short reply, easy decision, and a set that arrives matched.

Send the name. Skip the essay.

Jess

Which travel set should I buy?

Siena Pro Tote Traveler Set. Rated 4.83 out of 5 across 12 reviews.

Okay, sending the link.

NORDACE.COM

Rated 4.83 across 12 reviews

Read Reviews

Format: Message thread with photo
Persona: Shoppers who ask friends before buying a bag
Reason to buy: Rated by customers
Funnel stage: Middle of funnel
Product: Siena Pro Tote Traveler Set
Lands on: Landing page

Why it should work. A recommendation chat is the closest format to real word of mouth.

Tests. Whether a rating inside a chat beats the same rating in a headline.

Nordace

Sponsored · Native 03 · Weekender Or Laval

Weekender or Laval? Vote.

Two sets, one trip, your call. The Matteus Weekender Set and the Laval Travel Set both come as matched bundles, so whichever wins your vote arrives as one coordinated set, not loose pieces. Tap a side and tell us why.

Both sets. One vote. Your trip.

Weekender or Laval?

Matteus Weekender SetLaval Travel Set

NORDACE.COM

Matteus or Laval: your vote

Compare Sets

Format: Stories poll
Persona: Weekend packers choosing between two sets
Reason to buy: Planned by travel experts
Funnel stage: Middle of funnel
Product: Matteus Weekender Set
Lands on: Landing page

Why it should work. A poll invites a reply and pulls two sets into one decision.

Tests. Which of the two sets draws the larger share of votes and clicks.

Nordace

Sponsored · Native 04 · Saturday Camera Roll

Saved to the camera roll, Saturday morning.

Camera roll, Saturday morning. One photo of the Siena Element Flap Backpack. It is rated 4.50 out of 5 based on 2 customer ratings, a small number, and we would rather say that than round it up.

Small crowd, honest rating.

RecentsSaturday
morningEdit

Saturday morning, new backpack

NORDACE.COM

Rated 4.50 out of 5 so far

See Backpack

Format: Camera-roll share
Persona: Backpack shoppers who read ratings first
Reason to buy: Rated by customers
Funnel stage: Middle of funnel
Product: Siena Element Flap Backpack
Lands on: Landing page

Why it should work. Saying the rating comes from few reviews builds trust with careful readers.

Tests. Candid small-sample copy against a confident rating claim.

Nordace

Sponsored · Native 05 · Pre-Trip To-Do Notes

My to-do list before the next trip.

Your pre-trip list, simplified: sign up for 10% OFF your first order, insider offers, and secret sales, then choose a set. Over 70% of Nordace travelers prefer two bundles, and the Siena Pro 15 Essential Set is one of them.

Notes

My pre-trip to-do list

Sign up for 10% OFF your first order
Insider offers, secret sales in the inbox
Pick a set: Siena Pro 15 Essential Set
Over 70% prefer two bundles

NORDACE.COM

10% OFF, then pick your set

Get 10% OFF

Format: Notes app over product photo
Persona: Planners who write lists before every trip
Reason to buy: First order discount
Funnel stage: Bottom of funnel
Product: Siena Pro 15 Essential Set
Lands on: Landing page

Why it should work. A to-do list makes the sign-up feel like step one of the trip.

Tests. Whether a list format lifts sign-ups against a direct offer.

Nordace

Sponsored · Meme 01 · Drake Matching Bags

Mixed bags are a packing problem.

Nordace is home to coordinated and perfectly matching bundles, created by travel experts with over 50 years of travel experience combined. The Matteus Weekender Set is one of them: a weekender matched to its pieces.

Matching is the whole point.

Matching beats mismatched

Packing with bags that don't match

A Matteus Weekender Set that matches

NORDACE.COM

Matteus Weekender Set, matched

Shop Matteus

Format: Meme template, product swapped in
Persona: Weekend packers tired of mismatched bags
Reason to buy: Planned by travel experts
Funnel stage: Top of funnel
Product: Matteus Weekender Set
Lands on: Landing page

Why it should work. Humor about mismatched bags lands the matched-bundle idea quickly.

Tests. Meme format against the heroic product shot on a cold audience.

Nordace

Sponsored · Meme 02 · Eyes On Traveler Set

Everyone looks at the Traveler Set.

Over 70% of Nordace travelers prefer two bundles, and the Siena Pro 15 Traveler Set is one of them. It is rated 4.50 out of 5 across 6 reviews, so the glance turns into a decision fast.

Go ahead. Take a second look.

Eyes on the Traveler Set

Siena Pro 15 Traveler Set

Every traveler with a trip coming

A bag packed at the last minute

NORDACE.COM

Eyes on the Traveler Set

See Traveler Set

Format: Meme template, product swapped in
Persona: Scrollers comparing travel bundles
Reason to buy: Two favorite bundles
Funnel stage: Top of funnel
Product: Siena Pro 15 Traveler Set
Lands on: Landing page

Why it should work. The distraction joke makes the popularity claim light.

Tests. Whether the preference figure works inside a meme.

Nordace

Sponsored · Meme 03 · Essential Vs Traveler

Two bundles, one hard choice.

Over 70% of Nordace travelers prefer these two bundles: Siena Pro 15 Essential Set and Siena Pro 15 Traveler Set. Hard to go wrong, harder to choose. Open both pages and let the trip decide.

Either way, you start from the favorites.

Essential or Traveler?

Siena Pro 15 Essential Set

Siena Pro 15 Traveler Set

Me, an hour before the trip

NORDACE.COM

Compare the two favorite bundles

Compare Bundles

Format: Meme template, product swapped in
Persona: Travelers torn between the two top bundles
Reason to buy: Two favorite bundles
Funnel stage: Middle of funnel
Product: Siena Pro 15 Essential Set
Lands on: Landing page

Why it should work. The choice between the two top bundles is a real dilemma for buyers.

Tests. Which of the two bundles gets more clicks when shown as equals.

Nordace

Sponsored · Meme 04 · Cube Brain Levels

Packing levels, from rookie to cube.

You can stuff the bag, or you can roll, or you can use packing cubes. If you use packing cubes, you can save as much as 50% of space. The Nordace Siena Compression Packing Cube is the top of the brain.

Same bag, more room.

Pack smarter, level by level

Stuff everything in the bag

Roll your clothes very tight

Use packing cubes

Save as much as 50% of space with packing cubes

NORDACE.COM

Cubes that save space

Shop Cubes

Format: Meme template, product swapped in
Persona: Overpackers who always sit on the suitcase
Reason to buy: Packing cubes save space
Funnel stage: Top of funnel
Product: Nordace Siena Compression Packing Cube
Lands on: Landing page

Why it should work. The levels format builds to the one number the brand has on cubes.

Tests. Humor with a packing hook against the notes-app version.

Nordace

Sponsored · Meme 05 · Bundle Sign Debate

Buying the bundle, not the pieces.

By purchasing the Siena Pro Daily Commute Set, you save 23% and get a sleek, coordinated ensemble for versatile commuting needs. That is the whole argument. Change our mind, or open the page.

Convince us otherwise.

Claim to confirm with brand: Confirm the 23% saving applies to this set

Bundle beats piece by piece

Buy the Daily Commute set, save 23%

NORDACE.COM

Bundle versus piece by piece

See The Bundle

Format: Meme template, product swapped in
Persona: Commuters who still buy bags one at a time
Reason to buy: Bundle saving
Funnel stage: Middle of funnel
Product: Siena Pro Daily Commute Set
Lands on: Landing page

Why it should work. A challenge sign invites comments and keeps the saving in front.

Tests. Debate format against a straight saving message.

Nordace